05 Jan 2023

Role Of Data Science In Automotive Industry

Ekeeda Moderator
Works at Ekeeda

The Automotive industry is on the edge of technological advances and transformation from one point to another. Along with manufacturing, and meeting the demand the market ecosystem of the Automotive Industry has witnessed a paradigm change. Since, their customer insight is growing, especially in the Indian market, so is their demand for digitally sound products. Differences in product preferences compared to early times non-stands a big scale. The industry now has to walk all the way, to meet its customer’s rising demand. Urbanization, cost volatility, and rapid technological advances are the key reasons for changing the marketplace – causing industries to change how things operate. And the same elements are implacable to the automotive industry which is taking cautious steps in this revolutionary process change.

Smart Cities & Data Science In Automobile Industry

Smart City Model

Data science is scaling mobility for lower-income communities. It makes transportation quite easily accessible without the higher ownership costs and facilitates this change for everyone – no matter the class, gender, or ability. Optimization algorithms can provide businesses with energy-efficient vehicles to service rural communities like accessories or food delivery. Data Scientists are working with reliability engineers to produce cars that will assist differently able people while driving vehicles. There is endless data science use, which is yet to be explored

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How To Work With Data In Automobile Industry?

The automotive industry is quite mature and has a wider reach, there are various opportunities for companies to rebuild data with more automotive powers. One way is to work with data across different data systems & data types. Many data scientists are used to tabular data which is similar to excel sheets. But automotive industry data scientists have a greater and more complex variety of data to work with. For instance, raw instrumentation data is commonly stored in automotive as hexadecimal data digits. They will also come across data from intelligence systems in the form of images, sensor point clouds, etc. To understand why autonomous vehicles behave in certain ways, and how that varies among vehicle models - an automotive data scientist will combine point clouds with the instrumentation data & join that to a set of tables.

Global Vehicle Market

Another thing is volume. For instance, the largest database at Ford has 80 billion rows and queries in less than 10 seconds! Some of the real-time transactional systems in the automotive industry process over 150 million records/per day. Since so much data is generated, very large data clusters will be required. Many companies in the automotive industry have data clusters in the petabyte – a million gigabytes range

Why Use This Data?

Marketing strategies used by the industry are changing due to the new techniques being adopted by experts.  The data is the information in form of numbers-set proof that will narrate the auto industry in two ways - changes in the marketplace and adopt the change for profit bookings. Building customer profiles & harnessing them will help data scientists to understand customer needs & help the automotive industry win the race. Industries around the globe are working coherently to interpret and analyze the various demands. They are finding solutions to the challenges of meeting the needs and moving ahead a step further.

Big Data For Automotive Industry

Use Of Data Science In Automotive Industry

Data Science Helps Product Development

There are a lot of steps before any automobile is sold to the customer. Data Science in automotive starts with product development. Data science is used for tasks such as analyzing new model configurations & reliability of modelling component parts. Instead of building components, and testing at every stage, also incurring costs, data science helps the process through simulation & analysis at scale.

Data Science Brings Efficiency To Manufacturing

Automotive data scientist makes sure that high-quality vehicles are being sold. Engineers are capable to test the quality of every vehicle, and it has to be performed on an individual basis for every vehicle. Data Scientists analyze an entire range of parts, suppliers, and test data. They analyze the supplier’s financial performance, predict their readiness to deliver on time – taking into consideration their past performance and make use of econometrics to check the economic conditions of the supplier locations.

Use Of Data Science In Automotive Product Cycle

Data Science Manages Autonomous Vehicles

One of the most innovative topics of the future is connected & autonomous vehicles, that rely on deep learning techniques and sensor algorithms. Data science proves important to design such vehicles. It is used to translate IoT indicators such as Oil life monitors, battery charge points, and full diagnostic instrumentation into valuable insights. For instance, it's not enough to detect a person walking on the road, sensors should figure out where they will walk to. Also, important will be safety systems like driver’s protection, environmental safety, etc.

The new connected systems for these vehicles are making things easy and bring efficiency in collecting data – they connect with other vehicles, cities, and infrastructure systems. It is just the infancy stage to explore the potential of the market. The globally connected vehicle market is set to be poised to grow to $225 billion by 2027.

Global Vehicle Market

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Data Science Helps Bring Sustainable Initiatives

Sustainability is quite important to the automotive industry. Government always sets benchmarks for fuel efficiency, but every auto company has its own needs and goals. And each vehicle has a different type of fuel efficiency, thus, datascience is necessary to optimize the fuel efficiency of a company’s motor vehicles. If a company wants to offer both large gas-guzzling pickup trucks & an electric car, the automotive data scientists will conduct an optimization process to minimize the fuel consumption of the fleet and make sure it adheres to the company’s global sales targets. Optimization efforts will allow auto manufacturers to claim government credits set for fuel efficiency. This comes with threefold benefits - being good for the environment, providing more value to the customers, and opening potential sources of income to book higher profit margins.

Customer Behaviour And Data Science

The technologically revolutionized environment brings various demands to the table. With the technological revolution touching the lives of people, customers are now growing in a digital world. The ways mobile phones are used to book food, and tickets, watch movies, or cars are used with fully automatic control is simply unbelievable.

Rising demand for tech-advanced cars being digitally connected is making customers more smart & increasing innovative demands. There are many networks that offer shared services. There has been a decline in people sharing cars. Instead, millennials now want to buy their own hi-tech version of cars.

•Subscription models & sharing systems have come up to change the buyer’s landscape.
•With these trends being witnessed in customer behaviour, the automotive industry is changing its market strategies.
•It offers direct-to-customer buying patterns being designed by data scientists and eliminates the margin earned by dealers.
•Digital adoptions & innovations in vehicle help to meet the unprecedented demands from all across the industry.

Thus, data science plays a critical role to determine customer behaviour, digitally equipped needs, and buying patterns as per their needs. Grab high-paying data scientists jobs in the automotive world with the help of this certified data science program now!

Importance Of Data Scientist To Automotive Industry

The auto industry has placed new products in the market that are quite feasible, technologically driven, and sophisticated. Data will play a critical role right from capturing to making the utmost use of it for fuel efficiency, performance measure, and delivering delightful customer service experience. The industry has to mine messages to get deeper into the concepts. To extract information and analysing the latest trends to create valuable customer insights is the job role of potential data scientists. The data scientist uses raw, unstructured data to prepare valuable insights and plans. The big data will help advance the industry in several ways – increase security, build IoT-friendly motor vehicles, use predictive analytics to solve operational problems like – increasing cost, part performance, improve fuel efficiency, etc.

Area Where Data Scientists Will Use Their Expertise

The use of data should be done optimally where it offers automated and Sureshot solutions. The motor vehicle driven on the road will be human-friendly and should have access to understand another person’s behaviour.

Research & Development

The automotive industry works round the clock for research, development, and new technical inventions. The sensors gather loads of data from users, and it saves vast time & energy of department’s work to manually visit and collects data. Data extracted could be used to bring valuable insights into vehicle use patterns, vehicle emissions, client’s favourite gadgets, and environmental consumption. Thus, utilizing it for regulatory & marketing benefits of the industry.

How Data Scientists Are Shaping Automotive Future?

Manufacture & Supply Chain Management

Predictive Analytics in this domain is quite important. Big data sets are analyzed to rule out operational hurdles such as shipment performance along with their credit valuation. Data scientists work on the evaluations that will empower the manufacturers to gain more comprehensive control over the supply chain - including logistics and management. It helps in a data-driven and precise map the decision control.

Business and Finance

Data science is used to extract loads of data for problem analysis. One of the main benefits is to delve into the unreached areas to find more problems and meet process excellency. Similarly, it's in business and finance. Other than operational benefits, data science could be used in business & finance to introduce efficiency and bring automation with accuracy to the process.

On A Concluding Note –

If you’re interested in IT, programming, and mathematics, there has never been a better time to seize upon the momentum of data science. For its wide applications in the automotive industry, the new global reliance on data-driven insights, and the vast potential that this field has to grow & evolve, the future of data science appears very bright.

Data scientists are in great demand worldwide and it provides a great opportunity for millennials to settle down for an astonishing career. Learn how you can capture these opportunities. Google and you’ll find many online data science courses. Make sure you have a word with the team, check the faculty experience, review ratings, and attend mentor sessions before you enroll with a particular platform. Learn with industry experts with years of experience in teaching and handling potential data for businesses and top companies.

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